E-commerce marketing is a very sales-centric strategy. Not that other forms of marketing are not, but when it comes to online business, the generated traffic and brand exposure must be transformed into financial results. After all, many searches that users do on the Internet are intended to purchase.
This is what happens, for example, when they type in Google “sneakers,” “kitchenware,” “women’s perfume,” or the brand of a product. In many moments, what users want is to find the best offer. In others, they seek information that will give them the security that this is the right purchase.
In both scenarios, your company benefits from an e-commerce marketing strategy. If you agree, you must think about how to do this. After all, what are the best techniques, the ideal channels to explore, and the right message to transmit?
In this post, you will find the answers you are looking for to optimize your store with the ideal digital marketing strategy framework.
5 Best Digital Marketing Strategy Framework To Sell More
Build a Strong Brand
A strong brand generates identification with people to whom we want to sell and is perceived as a reference by them. So, you should now ask yourself: why do you want your brand to be known? The answer will give good signs of the strategy to adopt and how to position your brand, which is necessary.
But the most important lesson is that this needs to be your concern. If you still have any doubts, take these conclusions from a study on customer loyalty:
- 86% would recommend a brand to friends and family.
- 66% would likely give a positive online review after a good shopping experience.
- 46% remain loyal even after a bad brand experience.
In addition to these factors, I would add that a strong brand increases the volume of direct traffic – when the user searches for your name on the Internet. This brand traffic, which is equivalent to approximately 30% of the total, represents 80% of sales and conversions, with an ROI (Return on Investment) 100 times greater.
Focus on Acquisition and Retention
You’re probably familiar with Philip Kotler and his famous quote, which suggests that “conquering a new customer cost up to five times as much as keeping an existing one.” In practice, your company should focus on acquiring and retaining consumers.
This is a strategy that will ensure that there is a steady and growing stream of revenue. So far, I believe I haven’t said anything new, but there is one point I want to draw your attention to having good results “relative.” Understand that even if you cross your arms, you might win customers.
Apply SEO Techniques
Search Engine Optimization (SEO) is a set of techniques that aim to improve the positioning of a page or website in search engines in an organic way, generating qualified traffic and conversions.
By offering quality content and a good link-building strategy, among other techniques inside and outside your pages, it is possible to appear prominently in search results on Google and other search engines.
Why should you invest in SEO?
- A study shows 53% of all website traffic comes from organic searches
- On Google alone, more than 5.6 billion searches are performed daily
- Because its ROI far outweighs other strategies.
Just estimate the return you would get from ranking at the top of Google for your business’s main keywords, then compare it to the cost required with an SEO strategy. In SEO, you don’t pay to occupy that position – you get there because the search engine recognizes you as an authority in the segment and considers your page relevant.
Work With Link Building
Still, in the 1990s, Google innovated by considering the links that a page received as a ranking factor. Since then, they have been a way of attesting to the relevance and authority of a web page.
The strategy for using and obtaining links is called link building; it integrates the so-called Off Page SEO and is one of the main techniques for optimizing websites.
You can win links with the quality of your content, which makes other sites point you to their readers as a reference in the segment. You can also use guest posts, which is when you write an article as a guest author on a partner blog.
The possibilities of link building are diverse. So consult an expert when you want to include link building in your digital marketing strategy framework.
Attract New Customers Through Social Ads
E-commerce will not only live on search. Therefore, it is worth exploring the social platforms most visited by your audience. 60% of people claim to discover new products on Instagram, where a third of the most viewed stories are from companies, according to data from the social network itself.
Contrary to what many people think, it is worth noting that Facebook continues to be widely used. An interesting option is to make the offer in the combos model, which reduces the comparison with the competition, especially for traffic in the consideration stage.
I suggest looking for a proper marketing agency like Mari-Marketing to analyze your competitors and companies you admire to gain insights into ads that can convert better.
These digital marketing strategy frameworks are better applied when you seek the help of one of the best digital marketers. Hence, Mari-Marketing is one of the marketers with a proven track record to contact for your e-commerce store. Check through their service disclaimer and book a free consultation today, but terms and conditions may apply.